Role: Packaging, Visual Identity, Art Direction, TOV
An industry first and elevated product offering for
Rockstar Energy. 50% of Gen-Z are turning away
from alcohol, prioriting health, control and social
alternatives. There was an opportunity for a bold,
energy flavour first, zero alcohol offering.
Role: Packaging, Visual Identity, Art Direction, TOV
An industry first and elevated product offering for
Rockstar Energy. 50% of Gen-Z are turning away
from alcohol, prioriting health, control and social
alternatives. There was an opportunity for a bold,
energy flavour first, zero alcohol offering.
Role: Packaging, Visual Identity, Art Direction,
TOV.
Pepsi Was losing relevance with GEN-Z and
as a result, they are looking for exciting brands
that offer flavours with an unhinged amount of
crave appeal. The task was to create a visual
identity system that flips conventions and
inspires indulgence without inhibition.
Not Your Average Night Cap
Not Your Average Night Cap
We created a visual world that captures the energy of the
night through a different lens. Drawing on music culture,
late night aura and hazy gradients that evoke flavour and
atmosphere, we crafted a visual palette that felt
unapologetically Rockstar while carving out its own space
in an evolving mocktail category.
We created a visual world that captures the energy of the
night through a different lens. Drawing on music culture,
late night aura and hazy gradients that evoke flavour and
atmosphere, we crafted a visual palette that felt
unapologetically Rockstar while carving out its own space
in an evolving mocktail category.
We created a visual world that captures the
energy of the night through a different lens.
Drawing on music culture, late night aura
and hazy gradients that evoke flavour and
atmosphere, we crafted a visual palette that
felt unapologetically Rockstar while carving
out its own space in an evolving mocktail
category.
