Role: Packaging, Visual Identity, Art Direction, TOV
An industry first and elevated product offering for
Rockstar Energy. 50% of Gen-Z are turning away
from alcohol, prioriting health, control and social
alternatives. There was an opportunity for a bold,
energy flavour first, zero alcohol offering.
Role: Packaging, Visual Identity, Art Direction, TOV
An industry first and elevated product offering for Rockstar Energy. 50% of Gen-Z are turning away from alcohol, prioriting health, control and social alternatives. There was an opportunity for a bold, energy flavour first, zero alcohol offering.
Visual Identity
Not Your Average Night Cap.
Not Your Average Night Cap.
Role: Packaging, Visual Identity, Art Direction, TOV
An industry first and elevated product offering for Rockstar
Energy. 50% of Gen-Z are turning away from alcohol,
prioriting health, control and social alternatives. There was
an opportunity for a bold, energy flavour first, zero alcohol
offering.
Not Your Average Night Cap.
We created a visual world that captures the energy of the
night through a different lens. Drawing on music culture,
late night aura and hazy gradients that evoke flavour and
atmosphere, we crafted a visual palette that felt
unapologetically Rockstar while carving out its own space
in an evolving mocktail category.
We created a visual world that captures the energy of the
night through a different lens. Drawing on music culture,
late night aura and hazy gradients that evoke flavour and
atmosphere, we crafted a visual palette that felt
unapologetically Rockstar while carving out its own space
in an evolving mocktail category.
We created a visual world that captures the
energy of the night through a different lens.
Drawing on music culture, late night aura
and hazy gradients that evoke flavour and
atmosphere, we crafted a visual palette that
felt unapologetically Rockstar while carving
out its own space in an evolving mocktail
category.
Visual Identity
Visual Identity
Visual Identity
Visual Identity
*Selected Works by Harry Popadich during his time at PepsiCo Design.
More works
*Selected Works by Harry Popadich during his time at PepsiCo Design.
*Selected Works by Harry Popadich during his time at PepsiCo Design.
