Role: Visual Identity
Pepsi Was losing relevance with GEN-Z and as a result,
they are looking for exciting brands that offer flavours
with an unhinged amount of crave appeal. The task
was to create a visual identity system that flips
conventions and inspires indulgence without inhibition.
Role: Visual Identity
Pepsi Was losing relevance with GEN-Z and
as a result, they are looking for exciting brands
that offer flavours with an unhinged amount of
crave appeal. The task was to create a visual
identity system that flips conventions and
inspires indulgence without inhibition.
Role: Visual Identity
Pepsi Was losing relevance with GEN-Z and as a result,
they are looking for exciting brands that offer flavours
with an unhinged amount of crave appeal. The task
was to create a visual identity system that flips
conventions and inspires indulgence without inhibition.
Indulgence Just Got Fizzy
Indulgence Just Got Fizzy
The Visual Identity is built around the core idea of
'unhinged indulgence', where cola takes the form
of syrup and is carried through a dessert inspired
lense. Whipped cream on top of cans and over
the top dripping cola that mimic cola floats,
complimenting the flavours. Typography feels
ornate, creating an element of sophistication as
we tap into that more milkshake inspired visual
language.
The Visual Identity is built around the core idea of
'unhinged indulgence', where cola takes the form
of syrup and is carried through a dessert inspired
lense. Whipped cream on top of cans and over
the top dripping cola that mimic cola floats,
complimenting the flavours. Typography feels
ornate, creating an element of sophistication as
we tap into that more milkshake inspired visual
language.
The Visual Identity is built around the core idea of
'unhinged indulgence', where cola takes the form
of syrup and is carried through a dessert inspired
lense. Whipped cream on top of cans and over
the top dripping cola that mimic cola floats,
complimenting the flavours. Typography feels
ornate, creating an element of sophistication as
we tap into that more milkshake inspired visual
language.
